Pinterest is a platform most known for its easy ability to save and share ideas related to many different niches. Allowing users to find creative inspiration from content created by other human beings. Cue the rise of Generative AI at the forefront of the platform, which has annoyed users everywhere. With Pinterest combating AI, let’s look at the impact AI has already had on the platform. What tools has the company already created within this fight to win back its loyal creators?
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AI vs. Content Creators
Ever since AI entered the public eye, people have debated how destructive this technology can be. This technology tends to blur the lines between creative ownership and what is fact versus fiction. Social media platforms have had the most impact when it comes to the negative implications of AI. These platforms work to collect and analyze the data coming in before turning this information into a better-suited algorithm for each user. Fundamentally changing the way users consume content within these platforms. Pushing content that the technology believes you align with, without really checking to confirm what the facts are.
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Pinterest users are voicing frustration about how the platform treats their content, even as Pinterest actively combats AI.
Looking at various community board posts, established by the platform, shows users’ frustration when it comes to AI labeling. Many users question why the platform labels their creative work as AI. Of course, users also do not appreciate the hoops they have to jump through to avoid the label as well.
@dandydemon
RIP Pinterest #pinterest #ai
Users on TikTok are even calling out the platform for its misuse of this technology, saying that it has been randomly banning users’ accounts for being labeled as AI. Pinterest has permanently banned many accounts, causing creatives to lose access to their curated boards. A petition on Change.org has even started circulating, calling for justice for these banned users.
Image Credit Change.org
Users are demanding that the company reinstate affected accounts, improve human moderation, and increase transparency. With Pinterest combating AI, the petition only continues to grow among the betrayed users. The petition already has 246+ signatures devoted to the cause.
Check out more about how content creators rallied against Meta to create change around the increase of political content.
Pinterest Combating AI
So, what are the promised changes to the platform for Pinterest to combat AI? Based on the outrage from users, the platform is focused on better moderation and labeling of AI-modified content. Pinterest intends to make sure that when users click on images that contain AI-modified or generated elements, they are very clearly labeled as such with a small banner in the left-hand corner. The company is vowing that this feature will be better in its moderation, even if the image does not contain an obvious use of AI.
If users still feel like their content is being labeled as AI, or if the labels they are seeing are wrong, the platform will have an appeals process. This will let users support the technology while Pinterest continues its efforts to combat AI. This will also allow users to hold the company responsible if AI begins to take over the platform again.
Image Credit Pinterest
The company is developing a feature that will let users control how much AI content they see on the platform. This feature will ask users to choose an option when it comes to the image, choosing to either hide, report, or see fewer pins like the image they are currently clicking on. This will let the platform know that the user wants to see less AI-modified content. Right now, the company is testing the feature in specific categories like art and beauty. If this feature proves a positive addition to the site, then the tool will be expanded for use in other categories. This will let users regain control over the type of content the platform serves them.
Continued Use of AI
Even with user complaints and Pinterest combating AI, the platform will continue to use AI tools. Pinterest is focused on using this tech to create a better user experience. As mentioned earlier, these companies are using data collected and analyzed to provide a perfectly tailored experience for users. Since the platform mainly deals with images and users searching for specific elements, the company has used AI to help develop visual search tools.
Image Credit Pinterest
Using this tool, the user can search with elements of images instead of trying to search using specific phrases. Right now, the tool is only available with pins that are categorized as women’s fashion and only in the U.S., the U.K., and Canada. However, Pinterest plans on expanding this feature to other categories on the website and in other countries soon. Within this feature, AI will be used to break down and identify similar patterns and elements found within the image to connect the user with similar pins they might be interested in. This will allow users to search with both images and words to create more specific results.
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How To Move Forward
As Pinterest has vowed to do better in the future about labeling AI, the organization will have a long way to go until users are back to trusting their content. The platform will hopefully start by working to unban accounts labeled incorrectly. By doing so, Pinterest will be able to help users regain their content and win back the trust of users they lost in the fight against Pinterest combating AI. The company is hoping for a better user experience while still looking at ways to expand AI development within the platform.
In the bigger fight between AI-generated content and content creators, more resources must become available to aid these artists. Making sure to protect their work and placing the credit of the work with the correct creators. Allowing creativity to flourish on social media platforms, while also clearly labeling what is fact versus fiction.
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