Nearly 7 per cent of total ad accounts suspended by Google were based in India, said Google during the release of its Ad Safety report for 2024.
On Wednesday, Google released its report that listed the number of ads actioned against in line with its Ads and Publisher policies. Overall, the platform removed 5.1 billion ads and suspended over 39.2 million advertiser accounts globally. Specific to India, Google removed 247.4 million ads and suspended 2.9 million ads accounts.
“Inside of that 39 million [suspended accounts], almost 3 million of those accounts suspended were based in India. So India has a material component of these actors that we’re actually preventing getting into the system that we consider to be bad or providing fraudulent or scam ads in our systems,” said Alex Rodriguez, General Manager, Ads Safety.
He added that the 2024 numbers for suspended accounts are about three times the amount suspended in the previous year. Since most of these suspensions are happening before the accounts could produce any badness on the system, this is plays a key role in prevention action.
Further, the company told businessline that financial services, trademark, ad network abuse, personalised ads and gambling and games as the top five policy violations in India.
9.1 ads restricted globally
Globally, Google restricted over 9.1 billion ads aside from blocking/restricting ads on 1.3 billion publisher pages and took broader site-level enforcement action on over 220,000 publisher sites. The breakup of restricted ads is as follows: legal requirements with 428.8 million ads, financial services with 268.3 million ads, gambling and games with 108.9 million ads, copyright with 115.1 million ads and Healthcare and medicines with 106.6 million ads. In terms of elections ads, Google said ti removed around 10.7 million ads.
Published on April 16, 2025
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