File Photo: Nikhil Rajpal, CEO, Hero Electronix Pvt. Ltd along with Ujjwal Munjal, Vice Chairman, Hero Electronix Pvt. Ltd. during the launch of the Qubo, Hero Electronix’s Consumer Technology Business in New Delhi on 27.5.22
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KAMAL NARANG
Electronics and smart devices manufacturer, Qubo has said that it was aiming for a 70-80 per cent growth in the current financial year, both in terms of revenue and products portfolio, as more Indians are getting into smart home concept.
The homegrown brand of Hero Group that focuses on product innovation, local manufacturing and software development, has achieved a milestone of crossing ₹275 crore in revenue for fiscal year 2024-25 (FY25) and sold over a million devices, a top official has said.
The company had a revenue of ₹140 crore previous financial year (FY24).
“Our goal is to build a fully integrated smart home ecosystem, where all devices work seamlessly under one app. We’ve shipped (sold) over one-million devices that means almost seven-lakh households across India are using Qubo products. This milestone also speaks to the fact that there’s a growing shift towards connected devices, especially in the security space,” Nikhil Rajpal, Chief Executive Officer, Qubo told businessline.
The company plans to launch more products like mesh routers and smart lighting, apart from smart vacuum cleaners, smart fans, smart heaters and many more, he said.
Out of the one-million devices sold, around four-lakh were security cameras, and another four-lakh were dashcams. The rest of the numbers include other products like smart locks, video doorbells, and air purifiers, he said.
“Both (security cameras and dashcams) have been integral in driving our growth. For example, prior to Qubo’s entry, security cameras were mainly passive devices—they just recorded footage. But, with our AI-powered cameras, we’ve taken it a step further, incorporating intruder detection and alarm systems to actively protect homes. This is how we’re truly disrupting the market in both the home and automotive security segments,” Rajpal explained.
Rajpal said the company manufactures, and assemble everything in India, while some companies rely on Chinese software or imports. Qubo builds its own software and firmware, giving it a full control over the product experience.
“We also have partner factories in India, and we’re working hard to increase local component sourcing. Currently, we have around 20-30 per cent localisation in our products, but we aim to increase that to 50 per cent in the next two-three years as more parts become available locally,” he added.
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Published on April 28, 2025
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