Artificial intelligence robot that looks at the futuristic digital data screen.
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Companies are resorting to artificial intelligence tools to help them navigate the turbulence of the real world in global trade.
Several technology companies told CNBC that they say they are deploying the nascent technology to visualize the global supply chains of the companies, from the materials used to form products, to where the goods of IT are Aanthep, president and reciprocal tariffs of Dondald Howpes.
Last week, Salesforce said he had developed a new agent of import specialist who can “instantly process the changes for the 20,000 categories of products in the US Customs System. UU. And then take measures on them” as necessary, to help navigate the changes to the tariff systems.
The engineers of the US software giant. UU. They used the harmonized tariff schedule, a document of 4,400 pages of tariffs on goods imported to the US. UU. To inform the responses generated by the agent.
“The rhythm and complexity of changes in the global tariff make it almost impossible for most companies to maintain the manual,” Eric Loeb, executive vice president of government affairs in Salesforce, told CNBC. “In the past, companies could have trusted small teams of internal experts to maintain rhythm.”
Companies say that AI systems are allowing them to make decisions about adjustments to their global supply chains much faster.
Andrew Bell, product director of the Kinaxis supply chain management firm, said that manufacturers and distributors seeking to inform their response to tariffs are using their company’s automatic learning technology to evaluate their products and materials that Gotaults and Goetigs and macroconomic data.
“With that information, we can start making some of the simulations of, here is a particular part that is in its construction material that has a significant rate. If it changes to use this other part, what would be the impact in general?” Bell told CNBC.
‘The moment of AI to shine’
The Trump Rate list, which covers countries, has forced companies to rethink their supply and prices chains, with the tastes of Walmart and Nike Already increasing prices in some products. The United States imported around $ 3.3 billion in 2024, according to census data.
The uncertainty of the US rates measures.
“If you wonder how difficult things could be put without fish automation, and what would happen in a world where you can’t just use a group of people overnight, AI presents this alternative proposal,” he added.
Waugendra Bandaru, managing partner and head of global technology services at Indian Ti Giant WiproThese clients are using the company’s agent AI solutions “to pivot suppliers strategies, adjust commercial lanes and administer exposure to taxes dynamically as policy landscapes evolve.”
Wipro says that it uses a range of AI systems, as property and supplied by third parties, from large language models to traditional techniques of automatic learning and computer vision to inspect physical assets in cross -border traffic.
‘It’s not a silver bullet’
While he preferred to maintain the confidentiality of the names of the companies, Wipro said that the companies that use their AI products to navigate the Trump tariffs range from a manufacturer of Fortune 500 electronic products with factories in Asia to an export of automotive and north pieces.
“AI is a powerful enabling, but not a silver bullet,” Bandaru told CNBC. “It does not replace the commercial policy strategy, the improvement by transforming the global trade of a reactive challenge into a data -based proactive advantage.”
AI was already a key investment priority for global companies before Trump’s tariff ads in April. Almost three quarters of business leaders classified the AI and the generative AI in their three main investment technologies in 2025, according to a Capgemini report published in January.
“There are several ways in which AI can help colleagues to deal with tariffs and the resulting uncertainty. But the success of any AI solution will be based on the quality of the data to which you have access,” Ajay Agawal, partner of Bain Capital Ventures, Toed.
The risk capitalist said that one of his portfolio companies, Fourkites, uses supply chain network data with AI to help companies understand logistics impacts to adjust suppliers due to tariffs.
“They are working with several Fortune 500 companies to take advantage of their cargo and ocean agents to provide this level of visibility and intelligence,” said Agwal.
“The change of suppliers can reduce tariff costs, but it can increase delivery times and transport costs,” he added. “In addition, rates volatility [has] He severely hit the rates and capacity available both in the ocean and on national cargo networks. “
Look: The former Operai executive says that the rates ‘will present the moment of AI to shine’
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