Vehicles are offered for sale at a Nissan dealership on December 18, 2024 in Libertyville, Illinois.
The CEO of Nissan, Ivan Espinosa, said on Wednesday that the short -term approach is to fix the car manufacturer with difficulties, since it seeks to return to a solid base.
“I think that in the short term, the approach we have is to fix our launches to the company,” Espinosa
Nissan’s Chief Executive Officer has outlined a strategic pivot aimed squarely at internal restructuring and performance optimization, declaring that the company’s immediate priority is to “fix the company.” This marks a shift away from aggressive expansion toward stabilizing operations, improving profitability, and restoring brand strength.
After several years marked by leadership turmoil, financial challenges, and competitive pressure, Nissan is now focusing on enhancing operational efficiency, reducing costs, and streamlining its product lineup. The CEO emphasized that sustainable growth can only come after the company addresses its core weaknesses and rebuilds its foundation.
Industry analysts interpret this move as a sign that Nissan is taking a more disciplined approach to its long-term competitiveness. The market will be closely watching how these internal changes translate into improved performance in the months ahead.
“We are convinced that the plan is sufficient and robust,” he added.
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